Since the introduction of economic reforms and an open door policy in 1978, China has been proclaimed as "the emerging powerhouse of the twenty-first century." The Chinese market's attractiveness to international marketers has also received significant boost as a result of the country's admission into the World Trade Organization (WTO). Accordingly, advertisers look at China and perceive tremendous opportunity in 1.3 billion Chinese consumers which represents one-fifth of the world population in what is called the world's largest market. Being viewed as a new frontier for consumer good investment does not mean that advertising in China is simple. On the contrary, many Western business firms which have invested their capital into Chinese businesses have suffered setbacks or even failure. Thus, it is important to understand that despite the dramatic impact of economic reform and the drive for modernization over the past two decades, the Chinese market has many special characteristics that make it a challenging place in which to do business including making advertising in this market . This book examines the key barriers/constraints that foreign firms should be mindful of in order to develop a viable advertising strategy in a changing China in which abundant opportunities await those that can fulfill it.
"It is rare indeed to find so many important themes in U.S.-China relations addressed with both humor and analytical verve. No American businessman can afford to sit down at the negotiating table without having perused this book! It will delight professionals and general readers alike."-Vera Schwarcz, Wesleyan University
"Den Leventhal hits the mark with his personable memoir that presents B-School quality case studies for market entry development in the international arena. His easy-going, and often times humorous, narrative belies the hard-hitting realities of opening new business markets in a culture foreign to our own. I feel certain that any businessman seeking to act on an international business opportunity will find golden nuggets in this engaging read about 30 adventurous years of opening business in China." -Chip Brittingham, CFPPresident Bayview Investment Counsel, Inc.
How will the latest series of sweeping reforms affect China's expanding private equity industry? How does this complex sector of the massive Chinese economy point the way towards further explosive growth? How can investors position themselves under the new regulatory system to do business in the future? Private Equity Funds in China: A 20-Year Overview, in 2 volumes, serves as the definitive resource on understanding and navigating China's private funds market. Both a history and a guide, the 2 volumes of this set explain the ups-and-downs of China's private funds market and the substantial differences and striking similarities between China's private equity market and similar markets in the United States and Europe. With comprehensive data and statistics, as well as inside information, Chief Editor Xia Bin, the Counselor of the State Council, presents policy recommendations which could potentially change China's equity funds sector, and even the asset management market. Private Equity Funds in China: A 20-Year Overview offers a bold and frank assessment of the state of the industry and reveals: The inner workings of China's private securities and non-securities investment funds The intricacies of China's "sunshine" private funds The progression of China's venture capital funds
In clear, easy-to-grasp language, the author covers many of the topics that you will need to know in order to launch and run a successful business venture.
This pioneering book provides a comprehensive, rigorous and in-depth analysis of China's energy and environmental policy for the transition towards a low-carbon economy. This unique book focuses on concrete, constructive and realistic solutions to China's unprecedented environmental pollution and rising greenhouse gas emissions from burning fossil fuels and energy security as a result of steeply rising oil imports. It provides an up-to-date factual analysis of China's efforts and commitments to improve energy efficiency, to cut pollutants and to increase the use of renewable energy to create a low-carbon economy. The author explores many of the policies and measures that China has put in place to save energy and reduce emissions, as well as examines new policies and measures in order for China to be successful. Energy and Environmental Policy in China will prove to be of great value to practitioners and policymakers, as well as to academies and students in the areas of economics, environmental studies, Asian studies, regional and urban studies, law, political science and sociology.
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